The Coffee Bean and Tea Leaf’s 2013 Giving Journal

You know it’s Christmas time in the Philippines when people flock to their favorite coffee shops to collect stamps so they can get the journals. Coffee Bean and Tea Leaf just released the design and features of their 2013 Giving Journal. Like their previous journals, proceeds from the sales of the journal will be given to Real LIFE Foundation. It also has coupons for CBTL discounts.

The Giving Journal was made to celebrate the relationships the brand has built with their partner organizations and to raise awareness on the local advocacies The Coffee Bean and Tea Leaf® has been supporting over the years.

“As our initiatives continue to grow, and as part of our 10th year anniversary in the local market (and 50th around the globe), we’re happy to announce that beginning October 31, 2012, we’re going to start handing out stamp cards to bring people closer to giving back through the 2013 Giving Journal,” shares Walden Chu, President of The Coffee Bean and Tea Leaf®. “What’s different this year is we’ve lowered the number of stamps to just twelve. This makes it easier for people to share the gift of giving, and be inspired to share in our passion for genuine kindness all throughout the year.”

Mechanics:
A minimum single-receipt purchase of any Original Ice Blended, Coffee-based, or Tea-based Beverage, or Frozen Swirl, qualifies you to get a stamp card. Each card consists of 12 stamp boxes, with corresponding drink assignments. These are as follows:
a.       1 Original Ice Blended (any flavor, regular or large)
b.       1 Espresso Drink
c.        1 Tea Latte (any flavor, regular or large)
d.       1 Red Velvet Hot Cocoa or Red Velvet Ice Blended (regular or large)
e.       Any 8 Regular or Large Original Ice Blended, Coffee-based or Tea-based Beverages, or Frozen Swirl
Each purchase of the said product from The Coffee Bean & Tea Leaf® entitles the bearer to a stamp on a corresponding box on the card.
Once all the 12 boxes have been stamped, the bearer can claim his Giving Journal by surrendering the accomplished card to any of our 50 stores all over the country, during which the cashier will punch a hole in the card to prevent reuse.
Promo period is from October 31, 2012 to January 6, 2013.
Giving Journals may be claimed all throughout the promo period and until 60 days after the promo has ended.

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